Just Works Consulting




“As CEO of Root Capital, I have worked with Jonathan for over a decade. Over the years, few people have inspired, challenged, and improved my thinking more than Jonathan. He once told me that naiveté is a strategic advantage 'for if you had any idea what you're getting into, you'd never have done it.'  Well, once you've 'done it' (i.e., launched a social enterprise), you'll find no better adviser, strategist, and mentor on the planet."
-William Foote, Founder and CEO, Root Capital

Jonathan Rosenthal has spent over 30 years working to convert the destructive aspects of business into a positive force for people and the environment.


In 1985, Jonathan Rosenthal, Rink Dickinson and Michael Rozyne crafted a vision for a business that would reconnect people to their food in an ethical and just manner. That vision evolved into Equal Exchange, the pioneering worker-owned fair trade company that he cofounded and led. He collaborated again with Rink and Michael and AgroFair in 2005 to cofound and lead the first US fair trade fruit company, Oké USA. Jonathan now consults on fair trade issues.


Jonathan frequently works with visionaries and leaders who are at an early stage in project or organizational development, helping them to translate concepts into full-fledged operations. He acts as a listener, supporter, collaborator or innovator, according to the needs of the client. His services include business plans, concept papers and branding projects for startups and expansions, creative capital-raising strategies, research and feasibilities studies, and guidance for new and existing cooperatives.


The author of numerous articles and a book contributor, Jonathan has been a frequent speaker at colleges and fair trade events. He is on the board of directors of the Coffee Trust. In addition, he’s an emeritus board member of Root Capital.

Jonathan is married to Ora Grodsky. They live near Boston, Massachusetts (USA) and have two daughters.

“Jonathan es una persona con una visión clara que ha revolucionado la vida de mucha gente en nuestros pobres paises para contribuir a cambiar la vida de quienes historicamente han estado en desventaja y por supuesto, con sus iniciativas y ejemplo tambien ha contribuido a cambiar la perspectiva en el mundo desarrollado.

Todo esto lo ha logrado fiel y  firme a sus principios y valores, prefiriendo salir atropellado antes que atropellar; prefiriendo humillarse antes que ser soberbio; prefiriendo replegarse antes que imponerse....esta ha sido nuestra lucha, nuestro estandarte, nuestra mistica. Es como un espejo donde se refleja toda esta integridad suya y es el modelo que sigo, mas aun en los momentos que necesito de esa fuerza que el inyecta.

         -Rosario Castellon, co-founder PRODECOOP 


Joyce Shabazz















Joyce Shabazz is an accomplished social justice entrepreneur, mediator, facilitator, educator, and coach with over five decades of experience.

Ms. Shabazz is the founder of Evolution LLC a consulting practice that works with individuals and organizations addressing challenges to the relational dynamics of race in organizations and leadership. She works to reframe equity and inclusion for leadership and relationships, based in humanity and empathy. Through her consulting practice, Ms. Shabazz has provided coaching and strategic planning support to organizations and community/business leaders in the United States, Canada, England. Switzerland, South Africa and Brazil. Ms. Shabazz’s work on racism is acclaimed for its inclusion of all identity groups. 

Ms. Shabazz completed coursework at Tufts University, Boston College Law School and Fletcher School of International Law and Diplomacy. She credits culture, life experience and ancestral connection as key to the foundation of her knowledge. She has educated as an Adjunct Professor at Lesley University, Cambridge, Massachusetts teaching coursework for the Master of Education in Curriculum and Instruction with a Specialty in Conflict Resolution. She believes in the partnership of conflict resolution principals and systems constructs as critical to creating and sustaining equity and inclusion as a life practice

One of the streams of Joyce’s approach focuses on the impact of affinity group relationships as critical to equity and inclusion. She has designed and presented leadership development institutes for leaders of Black Race Identity for the past 29 years. For more than 3 decades she has directed and consulted to an International Diversity Leadership Development Organization, co-leading international institutes twice yearly. She has had the gift of supporting and guiding 7 Affinity Identity Caucus Directors as they frame direction for their affinity groups. 

Joyce is a spouse, mother and grandmother, which is where her heart gets its deep passion for the work of social justice.


Betty Burkes

Betty Burkes is a life-long educator and peace activist. She ran a Montessori pre-school and summer arts program on Cape Cod for 12 years offering a peace-making and social justice environment mingled with the affirmation of childhood. Internationally, she has worked through the UN in a peace education project in Cambodia, Albania, Peru and Niger and with the Women's International League for Peace and Freedom.

From 2006-2013, Betty coordinated curriculum with “Kids Rethink New Orleans Schools”.  Currently she is chair of the board of Cambridge Center for Insight Meditation and facilitator for a series on Building Beloved Community. 


Julia Riseman

Julia is a facilitator, mentor, executive coach, and fundraising consultant to nonprofit organizations across North America. For the past decade she has mentored non-profit Jewish overnight summer camps in the areas of strategic planning, board development, and advanced fundraising through JCamp 180, a program of the Harold Grinspoon Foundation (www.jcamp180.org).

In her own consulting practice, she focuses on Quaker and peace and justice organizations with strategic planning and fundraising guidance (www.risemanconsulting.com). She has co-founded two nonprofit organizations, served as the development director for a private elementary school, and has helped organizations raise more than $250 million. She has a breadth of experience that includes youth leadership and community service-learning programs, international environmental and human health programs, peace and social justice organizations, universities and independent schools.

Julia earned a BA in Psychology from Reed College and received her MBA at the Simmons School of Management. She is a member of Northampton Friends Meeting (Quakers) in Northampton, Mass.